We asked Jessie Moore, Director of Sexuality Education at Planned Parenthood Mid-Hudson Valley, to talk about her experience trying out different incentives. Let us know in the comments what works and doesn’t work for your program, too!
Our CAPP program has been offering $25 gift cards for 100% completion and $10 gift cards for 75% program completion as EBP incentives. The only problem is that it isn’t often that we are giving out the $10 ones and purchasing them becomes a hassle. What are others doing? Only giving an incentive for 100%? Giving $25 for 75-100% completion? Just curious. We’re thinking about getting rid of the $10 card all together.
Also, this might be useful for some. We have found that using generic gift cards for stores like Walmart or Target was not as successful. When we have chosen to promote sneakers (Finish Line or Foot Locker), teen girl fashion (Forever 21), or video games (GameStop), we see an increase in interest. Going after gamers opened an entirely untapped audience for us!
– Jessie Moore